Renault Megane CC Digital Campaign
Renault Megan CC is a sort of car that's capable of changing along with the British weather. Simple idea turned out to be one of the first ever campaigns using geolocation and weather RSS feed to adapt its message - even after it staid on the shelf for a year.
How It Works
The display ad detects the location where it displays and picks up RSS feed for weather in this location. The ad then reacts to the weather with an appropriate message. If weather changes, the message does too.
Below are some of the possible reactions of the ad to different temperatures and weather conditions.
What I did for the the project: