Contrary to all predictions, print is still very much alive. Print media in a digitally challenged world has to offer something unique to its format: be interactive, playable and react almost as quickly as digital.
Land Rover Snow
Ad praising Land Rover owners for helping other drivers out of the snow trap, just next to the editorial.
Nostalgic and relevant, just as everything from the 80s became cool again.
HP Original Consumables
Every refilled inkjet cartridge has once been the original HP piece. Can anything good arise from the dead?
Print media does not need to be flat. In fact, it can be as playful and interactive as digital.